Monday, October 7, 2013

How I ended up in the Ph.D. program

If you can’t beat them, join them

I’m a socialist. I am also now on an FBI watch list because I openly admitted to being a socialist on a public blog. But I’m not worried, because I’m also going to admit openly to selling my soul to capitalism. See, I’m playing for the right team… maybe.

I’m a socialist because I believe everyone has a right to healthcare… FREE healthcare, not this half-ass bullshit that’s about to be passed. Not only is the United States one of the richest countries in the world, we are also one of the only well-to-do developed countries that doesn’t have universal healthcare. Yep, I just used the words universal healthcare. I really am trying to get myself into trouble, aren’t I?

I do hope I know someone who will bail me out.

I also believe in fair taxation, 20 percent to everyone, loving your neighbors (globally), being nice to people because it’s the right thing to do, and being helpful to others. I don’t believe I’m better than the homeless, but I am better than people who think they are better than those who have real needs—food, shelter, love… healthcare. I advocate for those who can’t, and it breaks my heart when others only think of themselves.

I don’t believe in bag bans, because I am capable of making the right choice, or helmet laws. I do support bans on sugary sodas because they are as bad as cigarettes and other people are not capable of making good choices. You’re right; I’m a hypocrite. 

What this has to do with advertising -
When I was younger, I believed that advertising was an evil in the world that feeds the Corporate Consumer Capitalist machine (CCC machine) and I dreamed of a world where everyone was equal. In fact, I still dream of a world where everyone is equal.

I grew up and realized I couldn’t fight the CCC machine. Lack of organization, lack of people who cared, lack of people who have to time to care. Plus, I’ve always liked that saying, “If you can’t beat them, join them.” So I’ve joined the CCC machine.

I have two degrees in advertising and will have Ph.D. in advertising in a few more years. I’m interested in how to make advertising of Coke and Doritos more persuasive and likeable. I’m ready to help the CCC machine run efficiently. Yes, I’ve sold my soul and I didn’t feel a thing.

Maybe I’m being a little hard on myself. I want to help the advertising professionals by connecting them with understandable theories from academics. But in doing so, I will be feeding the machine. At the end of the day, I am following my passion. I kind of wish my passion was a little more noble, but it’s hard to be noble when you have 9 years of training in advertising.